Good written content can determine if your customers buy or if your webpage is even seen. Copywriter Josh Rueff of Golden Ratio Content removes some of the mystery and explains what is good content and why search engine optimization matters.
Have you ever wondered what it would be like to interview Mark Twain or F. Scott Fitzgerald in the present day and get their take on writing for the digital age? I found myself feeling just that way as I interviewed copywriter Josh Rueff and you will too as he talks about a real love of writing. But, this is the digital age, so not just any writing but writing that explains to a customer why they need to buy your product and then complete 
the purchase. It sounds simple, but as you listen to Josh explain landing pages, good content, and search engine optimization that does not get you in trouble; you begin to understand it is anything but simple.
I learned from our Skype chat (he’s in Kansas City) that a landing page is the work horse of your website because it is the place where the customer gets the most from your website work. I also learned that a copywriter does a balancing act of creating content that appeals to the reader’s mind and eye, all the while keeping in mind how search engines will view that content. It is a thing of beauty that when you get it right your customer gets enough conversational information to make up their mind to purchase; and when you get it wrong. even with lots of traffic, the customer does a drive by and keeps moving. This is where the name Golden Ratio comes in because it refers to what can be a representation that is pleasing to the eye yet numbers based. Listen as Josh explains how he does it… and you thought you were just reading words.
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