In this week’s podcast we talk with an analytics innovator who gives his views on how companies, large and small, can cost effectively use Business Intelligence to not only win in getting their products to market but also anticipate customer trends.

What I love about social media in general and technology specifically, is that I connected with Dr. Morten Middlefart while he was in Denmark and three days later we were having a mid morning Skype chat from his Targit Research office in Tampa. All of that blended in to my being able bring you the musings of one of the innovators in analytics and Business Intelligence.

Analytics or big data have become commonplace in our work and personal lives, but Dr. Morten talks about moving beyond simply understanding who your customer is and what he or she may have bought from you in the past, (he says this is the old way of thinking about analytics) and moving more toward real time data analysis that helps you fine tune your decision making beyond pie charts and more along the lines of what is trending and ways for you to read the digital tea leaves to anticipate trends in society that will help you get your product to market ahead of your competition. A perfect example of this was an earlier podcast I did with a PR Executive who also has degrees in anthropology and linguistics. She mentioned that “selfie” was now an accepted word because it had become an everyday occurrence for people to take pictures of themselves. Using Dr. Morten’s thinking, the smart phone makers keyed into this phenomenon and began to produce phones with better picture resolution. The early bird gets the worm…

This example is only the beginning because he says that the cost to do this kind of analytics has now reached a level where even small businesses can afford to use these tools that are also supplied by his company. Prepare to have your eyes opened as you listen to the podcast

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